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Paid Media
Meta, Google, TikTok and multi-channel lead generation.
Portfolio · Dubai, UAE
PortfolioMarketing Manager
Yasir Mehmood
I build developer brands, lead marketing teams, launch real estate projects and connect marketing with sales performance.
Brand StrategyMarketing LeadershipProject LaunchesDeveloper & Brokerage GrowthSales & Marketing Alignment
Marketing snapshot
ChannelsMetaGoogleTikTokLinkedInSnapchatProperty PortalsCRMOrganic Social
20+Project exposure
6+Years experience
300–500Typical leads / month
AED 70–120Typical CPL range
01 · Strategy to conversion
How I drive growth.
I connect performance, launches, lead management and brand execution so marketing supports both visibility and sales.
◇
Launches
Positioning, campaign planning, landing pages and launch collateral.
◎
CRM & Leads
Lead flow, distribution, nurturing, reporting and sales feedback.
✦
Brand & Creative
Brand consistency, social, brochures, flyers and campaign creative.
01Brand Strategy
02Developer Branding
03Project Launch
04Lead Generation
05CRM
06Portals
07Content
08Performance
09Lead Quality
10Sales Alignment
11Team Direction
12Growth Planning
02 · My process
Clear thinking.Better execution.
A repeatable process keeps teams focused, launches consistent and decisions grounded in useful campaign learning. From research and strategy through launch, optimization and scale, every stage has a clear purpose — helping creative, media, CRM and sales move in the same direction while continuously improving what comes next.
01Research
02Strategy
03Build
04Launch
05Optimize
06Scale
07Improve
03 · Lead to sale
Two funnels.
One journey.
The first funnel focuses on how marketing turns attention into an actionable lead, while the second shows how sales converts that opportunity into a transaction. Together they create one connected customer journey, with the complete flow below linking every stage from awareness and qualification through viewing, negotiation, closing and referral.
Lead Generation Funnel
Awareness
→Interest
→Landing Page
→Lead
Lead to Sale Funnel
Follow Up
→Nurture
→Viewing
→Sale
Complete Marketing-to-Sale Journey
One connected view of the complete path from first market exposure to a closed deal and future referral.
Awareness
→Traffic
→Lead
→Qualified Lead
→Contact
→Viewing
→Offer
→Negotiation
→Deal Closed
→Referral
04 · Experience
Developer & brokerageOne marketing view.
Experience across both developer-led project marketing and brokerage-led property sales gives me a wider view of the full Dubai real estate journey — from positioning a development and launching campaigns to generating demand, managing leads, supporting agents and moving opportunities toward conversion.
Developer + brokerage side
4Direction Real Estate & Developer
Managed marketing across both developer and brokerage activity — combining project positioning, launches, paid campaigns, brochures, social media, lead generation, CRM coordination and sales collateral for 4Direction developments and wider Dubai property campaigns.
Off-planSecondary4D Own Buildings
Brokerage side
Nexus Properties
Managed brokerage marketing across off-plan and secondary properties — combining digital campaigns, property portals, branded content, lead generation, CRM coordination, listing visibility and sales-team support throughout the customer journey.
Off-planSecondaryPortals
05 · Starting strong
My first
90 days.
Understand first, fix the foundations, then scale what works. I begin by auditing the full marketing ecosystem, turn the findings into a focused action plan, and build a repeatable system that improves campaign quality, lead handling, reporting and sales alignment.
0–30
Audit & Understand
Accounts, CRM, website, portals, assets, lead flow, team, reporting and sales feedback.
31–60
Build & Improve
Campaign structure, content system, tracking, lead quality process and management reporting.
61–90
Scale & Lead
Scale winning channels, strengthen launches and build a repeatable growth rhythm.
06 · What I improve
A strongermarketing engine.
I focus on the gaps that affect brand quality, lead quality, speed, visibility and sales alignment — strengthening the full marketing engine from positioning and creative consistency to campaign structure, CRM discipline, reporting and the handover between marketing and sales.
- Brand consistency
- Lead quality & targeting
- CRM and follow-up flow
- Creative & content system
- Reporting & attribution
- Sales-marketing alignment
07 · Education & certifications
Built on strongfoundations.
My software engineering background brings structured problem-solving, analytical thinking and a strong understanding of digital systems. Advanced marketing training and certifications across Google, HubSpot and Meta strengthen that foundation with practical knowledge in paid media, analytics, inbound strategy, email, measurement and performance optimization — skills I apply to real estate marketing and growth.
BS Software Engineering
COMSATS University Islamabad
Advanced Digital Marketing
Institute of Digital Marketing
Ads SearchGoogleAds DisplayGoogleAds MeasurementGoogle
AnalyticsGoogle
Digital MarketingHubSpotInbound MarketingHubSpotEmail MarketingHubSpot
Digital AdvertisingMeta Blueprint
08 · About Yasir
A real estate marketingmanager in Dubai.
I’m Yasir Mehmood, a real estate marketing professional with 6+ years of experience across developer and brokerage environments. My work combines brand building, performance marketing, project launches, digital campaigns, CRM, websites, content and sales coordination.
6+Years
20+Projects exposure
DubaiReal estate focus
09/2022 — 06/2026Marketing Manager4Direction Real Estate & Developer · Dubai, UAE
06/2020 — 08/2022Marketing ManagerNexus Real Estate · Dubai, UAE
06/2019 — 12/2019Digital Marketing & Web DeveloperNadeem’s Buffet · Lahore, Pakistan
09 · New opportunities. Bigger stories.
Let’s build
what’s next.
Available for Marketing Manager opportunities in Dubai real estate.